How to outsmart the big guys like Sony and Microsoft
As we all know Nintendo's Wii has become the hottest selling video game player than Microsoft's XBox and Sony's PS3. I wanted to see what lead to the success of Wii. I was thinking what did Nintendo's marketing team did to achieve this success. 
I came across an article in BusinessWeek related to Wii the most successful video game console from Nintendo. This article explains how a conservative company such as Nintendo learned to ease and let go the control, which eventually brought the huge success which it is enjoying today. One of the most notable and innovative marketing program is the Ambassador program in which friends and families were invited to play Wii. Nintendo conducted a massive sampling program by inviting people to play in 25 malls. Around 300 trained staff helped to yield 1.1 million physical interactions and 90 million impressions.
This is a great example of how social networking can be used effectively by a marketer to make inroads in to the league of big boys
How Nintendo Learned to Chill Out
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