Recently I conducted a Financial Survey to find if there is a need for a Financial Information Research Portal. Following is the result of the research. I was really surprised by the results. I am sure you will benefit from the insights provided by the dataset.
Financial Information Portal Research Survey Report |
|---|
|
|
|
|
| Count
| Completed / Started
| Completed / Viewed
|
Completed
| 33
| 84.62%
| 68.75%
|
Started
| 39
|
|
|
Viewed
| 48
|
|
|
Please select the country where you live
|
|---|
India
| 2
| 8.33%
|
|
United Kingdom of Great Britain and Northern Ireland
| 1
| 4.17%
|
|
United States of America
| 21
| 87.50%
|
|
Total
| 24
|
|
|
|
|
|
|
Mean
| 167.58
|
|
|
Standard Dev.
| 28.21
|
|
|
Variance
| 795.82
|
|
|
| Your Age group |
20 - 24
| 0
| 0.00%
|
|
25 - 34
| 16
| 45.71%
|
|
35 - 49
| 18
| 51.43%
|
|
50+
| 1
| 2.86%
|
|
Total
| 35
|
|
|
|
|
|
|
Mean
| 2.57
|
|
|
Standard Dev.
| 0.56
|
|
|
Variance
| 0.31
|
|
|
| Investment Type |
|---|
|
|
|
|
Select all the investment types, that you have invested in the past 1 year
|
|
|
|
Stocks
| 20
| 21.05%
|
|
Bonds
| 8
| 8.42%
|
|
Mutual Funds
| 18
| 18.95%
|
|
Options
| 6
| 6.32%
|
|
Commodities
| 2
| 2.11%
|
|
Forex
| 1
| 1.05%
|
|
IRA
| 8
| 8.42%
|
|
401K
| 23
| 24.21%
|
|
Other
| 9
| 9.47%
|
|
Total
| 95
|
|
|
|
|
|
|
Mean
| 4.75
|
|
|
Standard Dev.
| 3.00
|
|
|
Variance
| 9.02
|
|
|
|
|
|
|
|
|
|
|
Other Option [Other]
|
|
|
|
real estate
|
|
|
|
403B
|
|
|
|
None
|
|
|
|
direct INvestement
|
|
|
|
529B
|
|
|
|
FD
|
|
|
|
CD
|
|
|
|
|
|
|
|
| How do you make your investments? |
|---|
Through a broker
| 9
| 23.68%
|
|
Online brokerage firm
| 14
| 36.84%
|
|
Other
| 15
| 39.47%
|
|
Total
| 38
|
|
|
|
|
|
|
Mean
| 2.16
|
|
|
Standard Dev.
| 0.79
|
|
|
Variance
| 0.62
|
|
|
|
|
|
|
|
|
|
|
Other Option [Other]
|
|
|
|
| work
|
|
|
| n/a
|
|
|
| Freind refferals
|
|
|
| uni
|
|
|
| financial planner
|
|
|
| e-banking
|
|
|
| Self
|
|
|
| my own experience
|
|
|
|
|
|
|
| Do you have an online brokerage account? |
|---|
Yes
| 20
| 57.14%
|
|
No
| 15
| 42.86%
|
|
Total
| 35
|
|
|
|
|
|
|
Mean
| 1.43
|
|
|
Standard Dev.
| 0.50
|
|
|
Variance
| 0.25
|
|
|
|
|
|
|
|
|
|
|
| How would you categorize your investment skills? |
|---|
Beginner
| 10
| 28.57%
|
|
Intermediate
| 20
| 57.14%
|
|
Expert
| 3
| 8.57%
|
|
Master
| 2
| 5.71%
|
|
Total
| 35
|
|
|
|
|
|
|
Mean
| 1.91
|
|
|
Standard Dev.
| 0.78
|
|
|
Variance
| 0.61
|
|
|
|
|
|
|
| How frequently do you invest? |
|---|
Day trader
| 1
| 3.13%
|
|
1 - 5 times a week
| 1
| 3.13%
|
|
1 - 10 times a month
| 18
| 56.25%
|
|
I just use the rebalancing features of my 401k provider
| 12
| 37.50%
|
|
Total
| 32
|
|
|
|
|
|
|
Mean
| 3.28
|
|
|
Standard Dev.
| 0.68
|
|
|
Variance
| 0.47
|
|
|
|
|
|
|
|
|
|
|
| How much time do you spend on research before you make your investment decisions? |
|---|
I don't research, I believe in my insight and experience
| 5
| 16.67%
|
|
I leave it to my broker
| 3
| 10.00%
|
|
1 - 2 Hours
| 4
| 13.33%
|
|
2 - 5 Hours
| 8
| 26.67%
|
|
More than 5 Hours
| 10
| 33.33%
|
|
Total
| 30
|
|
|
|
|
|
|
Mean
| 3.50
|
|
|
Standard Dev.
| 1.48
|
|
|
Variance
| 2.19
|
|
|
|
|
|
|
| Please select the different research tools that you use or have used |
|---|
Public financial websites - i.e. Yahoo finance, Google finance, MSN Money etc.,
| 22
| 20.37%
|
|
Subscribed financial websites - WSJ, Financial Times, The Street etc.,
| 9
| 8.33%
|
|
Commercial financial products - Bloomberg Terminal, Factset, etc.,
| 7
| 6.48%
|
|
Finance TV - CNBC, Bloomberg, FOX Business Network
| 8
| 7.41%
|
|
Analyst reports
| 10
| 9.26%
|
|
Paid Newsletters
| 0
| 0.00%
|
|
Company website
| 9
| 8.33%
|
|
Blogs
| 6
| 5.56%
|
|
Industry reports
| 15
| 13.89%
|
|
SEC Filings
| 6
| 5.56%
|
|
S&P, Morning Star reports
| 10
| 9.26%
|
|
Other
| 6
| 5.56%
|
|
Total
| 108
|
|
|
|
|
|
|
Mean
| 5.84
|
|
|
Standard Dev.
| 3.78
|
|
|
Variance
| 14.26
|
|
|
|
|
|
|
|
|
|
|
Other Option [Other]
|
|
|
|
| Motely
|
|
|
| My broker
|
|
|
| None
|
|
|
| own research
|
|
|
| Rediff.com columns
|
|
|
|
|
|
|
| What do you feel about the information overload when you are researching? |
|---|
I am experienced to identify the right information
| 8
| 22.22%
|
|
I have developed a customized research techniques
| 5
| 13.89%
|
|
I get bogged down with all the information overload
| 8
| 22.22%
|
|
I would like a research tool which can filter contents based on my research criteria
| 13
| 36.11%
|
|
Other
| 2
| 5.56%
|
|
Total
| 36
|
|
|
|
|
|
|
Mean
| 2.89
|
|
|
Standard Dev.
| 1.28
|
|
|
Variance
| 1.64
|
|
|
|
|
|
|
|
|
|
|
Other Option [Other]
|
|
|
|
| Financial advisor walks me through
|
|
|
| N/A
|
|
|
|
|
|
|
| Do you read company quarterly/annual report |
|---|
Yes
| 20
| 60.61%
|
|
No
| 13
| 39.39%
|
|
Total
| 33
|
|
|
|
|
|
|
Mean
| 1.39
|
|
|
Standard Dev.
| 0.50
|
|
|
Variance
| 0.25
|
|
|
|
|
|
|
|
|
|
|
| How much time do you spend on watching financial television channels like CNBC, Bloomberg or FOX Business Network |
|---|
1 hour a day
| 11
| 33.33%
|
|
2 hours a day
| 2
| 6.06%
|
|
3 hours a day
| 1
| 3.03%
|
|
4+ hours a day
| 0
| 0.00%
|
|
I don't watch business channels
| 19
| 57.58%
|
|
Total
| 33
|
|
|
|
|
|
|
Mean
| 3.42
|
|
|
Standard Dev.
| 1.90
|
|
|
Variance
| 3.63
|
|
|
|
|
|
|
|
|
|
|
| How much time do you spend on financial websites like yahoo finance, WSJ, Google finance, The Street, etc., |
|---|
1 hour a day
| 15
| 48.39%
|
|
2 hours a day
| 3
| 9.68%
|
|
3 hours a day
| 1
| 3.23%
|
|
4+ hours a day
| 2
| 6.45%
|
|
I don't visit business websites
| 10
| 32.26%
|
|
Total
| 31
|
|
|
|
|
|
|
Mean
| 2.65
|
|
|
Standard Dev.
| 1.84
|
|
|
Variance
| 3.37
|
|
|
|
|
|
|
| Do you read financial blogs, if so how many blogs do you follow regularly |
|---|
1
| 6
| 30.00%
|
|
3
| 3
| 15.00%
|
|
5
| 1
| 5.00%
|
|
Other
| 10
| 50.00%
|
|
Total
| 20
|
|
|
|
|
|
|
Mean
| 2.75
|
|
|
Standard Dev.
| 1.37
|
|
|
Variance
| 1.88
|
|
|
|
|
|
|
|
|
|
|
Other Option [Other]
|
|
|
|
| none
|
|
|
| Don't read
|
|
|
| none
|
|
|
| NO
|
|
|
| 0
|
|
|
| 0
|
|
|
| 0
|
|
|
|
|
|
|
| Select the key characteristics you like in a research tool. Please rate the significance of each factor that you select. |
|---|
Portfolio management
|
|
|
|
Least Desired
| 2
| 8.70%
|
|
Desired
| 7
| 30.43%
|
|
Most Desired
| 14
| 60.87%
|
|
Total
| 23
|
|
|
|
|
|
|
Mean
| 2.52
|
|
|
Standard Dev.
| 0.67
|
|
|
Variance
| 0.44
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Industry assessment
|
|
|
|
Least Desired
| 0
| 0.00%
|
|
Desired
| 13
| 52.00%
|
|
Most Desired
| 12
| 48.00%
|
|
Total
| 25
|
|
|
|
|
|
|
Mean
| 2.48
|
|
|
Standard Dev.
| 0.51
|
|
|
Variance
| 0.26
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Competitive assessment
|
|
|
|
Least Desired
| 0
| 0.00%
|
|
Desired
| 12
| 50.00%
|
|
Most Desired
| 12
| 50.00%
|
|
Total
| 24
|
|
|
|
|
|
|
Mean
| 2.50
|
|
|
Standard Dev.
| 0.51
|
|
|
Variance
| 0.26
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Macro-economic impacts
|
|
|
|
Least Desired
| 8
| 33.33%
|
|
Desired
| 8
| 33.33%
|
|
Most Desired
| 8
| 33.33%
|
|
Total
| 24
|
|
|
|
|
|
|
Mean
| 2.00
|
|
|
Standard Dev.
| 0.83
|
|
|
Variance
| 0.70
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Micro-economic impacts
|
|
|
|
Least Desired
| 6
| 26.09%
|
|
Desired
| 9
| 39.13%
|
|
Most Desired
| 8
| 34.78%
|
|
Total
| 23
|
|
|
|
|
|
|
Mean
| 2.09
|
|
|
Standard Dev.
| 0.79
|
|
|
Variance
| 0.63
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Resource/capabilities view
|
|
|
|
Least Desired
| 3
| 13.04%
|
|
Desired
| 15
| 65.22%
|
|
Most Desired
| 5
| 21.74%
|
|
Total
| 23
|
|
|
|
|
|
|
Mean
| 2.09
|
|
|
Standard Dev.
| 0.60
|
|
|
Variance
| 0.36
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Financial forecasting
|
|
|
|
Least Desired
| 0
| 0.00%
|
|
Desired
| 12
| 48.00%
|
|
Most Desired
| 13
| 52.00%
|
|
Total
| 25
|
|
|
|
|
|
|
Mean
| 2.52
|
|
|
Standard Dev.
| 0.51
|
|
|
Variance
| 0.26
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Historical financial data analysis
|
|
|
|
Least Desired
| 0
| 0.00%
|
|
Desired
| 18
| 69.23%
|
|
Most Desired
| 8
| 30.77%
|
|
Total
| 26
|
|
|
|
|
|
|
Mean
| 2.31
|
|
|
Standard Dev.
| 0.47
|
|
|
Variance
| 0.22
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Scenario analysis
|
|
|
|
Least Desired
| 6
| 27.27%
|
|
Desired
| 9
| 40.91%
|
|
Most Desired
| 7
| 31.82%
|
|
Total
| 22
|
|
|
|
|
|
|
Mean
| 2.05
|
|
|
Standard Dev.
| 0.79
|
|
|
Variance
| 0.62
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Ranking
|
|
|
|
Least Desired
| 2
| 8.70%
|
|
Desired
| 10
| 43.48%
|
|
Most Desired
| 11
| 47.83%
|
|
Total
| 23
|
|
|
|
|
|
|
Mean
| 2.39
|
|
|
Standard Dev.
| 0.66
|
|
|
Variance
| 0.43
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Research summary
|
|
|
|
Least Desired
| 2
| 8.33%
|
|
Desired
| 7
| 29.17%
|
|
Most Desired
| 15
| 62.50%
|
|
Total
| 24
|
|
|
|
|
|
|
Mean
| 2.54
|
|
|
Standard Dev.
| 0.66
|
|
|
Variance
| 0.43
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Analyst reports
|
|
|
|
Least Desired
| 2
| 7.69%
|
|
Desired
| 13
| 50.00%
|
|
Most Desired
| 11
| 42.31%
|
|
Total
| 26
|
|
|
|
|
|
|
Mean
| 2.35
|
|
|
Standard Dev.
| 0.63
|
|
|
Variance
| 0.40
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Newsletter summary
|
|
|
|
Least Desired
| 10
| 45.45%
|
|
Desired
| 5
| 22.73%
|
|
Most Desired
| 7
| 31.82%
|
|
Total
| 22
|
|
|
|
|
|
|
Mean
| 1.86
|
|
|
Standard Dev.
| 0.89
|
|
|
Variance
| 0.79
|
|
|
|
|
|
|
|
|
|
|
| What is your willingness to spend money on a financial research tool |
|---|
Most Willing
| 10
| 30.30%
|
|
Least Willing
| 23
| 69.70%
|
|
Total
| 33
|
|
|
|
|
|
|
Mean
| 1.70
|
|
|
Standard Dev.
| 0.47
|
|
|
Variance
| 0.22
|
|
|
|
|
|
|
| How much would you spend on a customizable financial research tool |
|---|
$10 - $20 a Month
| 7
| 21.21%
|
|
$20 - $40 a Month
| 3
| 9.09%
|
|
Annual subscription of $200
| 5
| 15.15%
|
|
I will not spend money
| 18
| 54.55%
|
|
Total
| 33
|
|
|
|
|
|
|
Mean
| 3.03
|
|
|
Standard Dev.
| 1.24
|
|
|
Variance
| 1.53
|
|
|
|
|
|
|
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